Getting Started in Blogging

Marketing 14 December 2010 | 0 Comments

Blogging is so easy to do and a great way of displaying knowledge and expertise to your customers and wider audience. But, some businesses or people are afraid and here are the top 3 reasons: “I don’t have time” “What do I write about?” “I am afraid of writing (but I won’t admit it)” These [...]

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How Much On-Page SEO Is Necessary?

SEO,Usability 25 November 2010 | 1 Comment

This article is a guest post by Mark Sherris, SEO Consultant for Mark Sherris Marketing, www.marksherris.com This article is going to talk specifically about “on-page” SEO and how much is actually necessary. It comes after doing some research and listening to some industry experts give their opinions of “on-page” SEO and how much you should [...]

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To Write for Search Engines or Customers?

SEO,Usability 25 October 2010 | 0 Comments

I was recently asked to join another company in writing a proposal to re-brand, re-design and implement that design to a host of websites owned by a company. The re-design was not in any way to adversely affect the hard work already gone into the sites in terms of SEO. Fair enough. We got together, [...]

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5 Tips for Launching a Website

Business 23 September 2010 | 0 Comments

The process of building and launching a website can be a daunting prospect . Maybe you’ve never launched a website or worked with a web designer/developer, there may be many things you want to do or need to learn, but not enough time and resources to do them. However, even though it might seem like [...]

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What Google Looks For In A Website

SEO 26 August 2010 | 0 Comments

So what things does Googlebot look for when it searches your website, what things affect Google’s decision on what rank to give your website? Here are 10 things Googlebot will want to see (this doesn’t mean you will rank #1, that can’t be guaranteed!): 1. Web standards compliant code Googlebot finds standards compliant code easier [...]

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Why Usability Testing is Important

Usability,Website Planning 2 August 2010 | 0 Comments

A colleague raised a point recently about large feature-rich websites being hard to navigate. some websites have so much information and so many graphics on their homepage that you feel confused from the moment it loads on screen. It can take too many mouse clicks and too much time to get to the content you [...]

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Advice: quality links to your site

Link Building,Marketing,SEO 26 July 2010 | 0 Comments

So long as a website is built to comply with web standards, uses clean, semantic code and has good copy it will be search engine friendly. However, that doesn’t mean it will rank, for your search terms, on Google’s first page within a week or a year. These days search engine optimisation is more about [...]

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Are ‘Brochure’ Sites Dead?

Business,Marketing 6 July 2010 | 0 Comments

I went to a networking event today where the guest speaker was a marketing consultant. Her talk was informative and on the whole, helpful to just about everyone there. Good questions were asked and up-to-date answers given. Naturally, a website should be a large part of any businesses marketing strategy and plan and so they [...]

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Social Media Can Give Nasty Surprises

Marketing,Social Media 28 June 2010 | 0 Comments

I was a victim of social media’s darker side today, it was unpleasant, time consuming and a nasty surprise. It is actually quite embarassing and I should have known better, if it had been an email it wouldn’t have happened…. I saw a tweet in Hootsuite that mentioned Kew Creative. The tweet had a link [...]

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